01Who we are
MCM, LLC, doing business as Shaka Waikiki Car Rental, operates from our Waikiki desk at Hilton Waikiki Beach Resort & Spa, 2500 Kūhiō Ave, Honolulu, HI 96815. MCM, LLC is the legal entity that provides text-message (SMS) support for this brand.
Questions about privacy, your data, or SMS: booking@shakawaikikicarrental.com or +1 (808) 252-9850.
02Information we collect
We collect only what we need to rent you a car safely, verify that you meet our driver and insurance requirements, process payment, and support your reservation.
- Identity and contact details — name, email, phone, and mailing address.
- Driver credentials — driver's license number, issuing state or country, expiration date, and images of the license (and any additional drivers' licenses you provide).
- Insurance details — coverage type, carrier, policy number, expiration, and optional photos of your insurance card or policy.
- Rental details — pickup and return dates and times, vehicle class or assigned vehicle, and records needed to complete your rental (including condition, mileage, fuel, and related notes).
- Payment information — card payments are processed by our payment processor (Stripe). We do not store full card numbers on our servers. We may keep payment status, amounts, and processor references needed to authorize, capture, refund, or charge amounts you agree to.
- Agreements and signatures — your typed name, the time you signed, and a copy of your signed rental Terms & Conditions.
- Communications — messages related to your reservation (such as confirmations, receipts, cancellation notices, rental summaries, and SMS about pickup, lockbox PIN, and support) and messages you send us. If you opt in, we may also send a close-out thank-you, follow-up surveys, or promotional texts to the mobile number you provide.
- Membership account data — if you create an account, the information needed to sign you in and associate bookings with your email.
- Vehicle documentation — photos or video used to document vehicle condition when your rental begins or ends.
- Technical data — limited device and connection information (such as IP address) used to keep our website secure and prevent abuse.
03How we collect information
- Directly from you on our website, by email or phone, or in person at our Honolulu desk.
- From our staff when they help complete or update your reservation.
- From trusted service providers that process payments, deliver email and SMS, and securely host our website and records (see Sharing).
- Automatically through cookies or similar technologies needed for sign-in sessions and basic site security.
04How we use information
We use your information to run your rental safely and accurately — not to sell it or build advertising profiles.
- Provide, confirm, modify, extend, or cancel your rental at our Honolulu location.
- Verify age, identity, driver's license validity for the rental period, and insurance requirements.
- Assign a vehicle and document its condition.
- Process payments, authorizations, refunds, cancellation fees, and post-rental charges you agreed to.
- Send transactional messages about your reservation when needed, including email and SMS to the contact details you provide (for example ready for pickup, lockbox PIN, and customer support).
- If you opt in, send follow-up texts to the mobile number you provide, including a thank-you when your rental is closed out, plus occasional surveys and promotional offers. This is optional and not required to complete a rental. Message frequency varies. Rental and support texts are typically 1–5 messages per reservation. Optional surveys and offers are occasional (a few per year), not daily. Msg & data rates may apply. Reply STOP to cancel. Reply HELP for help.
- Prevent fraud, protect our vehicles and staff, and enforce our Terms & Conditions.
- Comply with law and handle insurance or damage claims when necessary.
06Text messages (SMS)
Text messages for this program are sent by MCM, LLC, doing business as Shaka Waikiki Car Rental. MCM, LLC is the registered brand and the company that provides SMS support on record.
If you give MCM, LLC a mobile number, we may send rental and customer-support texts to that number (for example ready for pickup, lockbox PIN or other contactless pickup instructions, and similar). Message frequency varies. Rental and support texts are typically 1–5 messages per reservation. Optional surveys and offers are occasional (a few per year), not daily. Msg & data rates may apply. Reply STOP to cancel. Reply HELP for help. Support contact: MCM, LLC d/b/a Shaka Waikiki Car Rental, 2500 Kūhiō Ave, Honolulu, HI 96815. Email booking@shakawaikikicarrental.com. Phone +1 (808) 252-9850.
Close-out thank-you texts, follow-up surveys, and promotional offers are sent only if you separately opt in at our desk (staff read a short script and record your yes). There is no follow-up-text checkbox on the website. Consent to those follow-up texts is not required to rent. You may withdraw that consent by replying STOP.
Mobile numbers are not shared with third parties or affiliates for marketing or promotional purposes. We do not sell mobile lists. Twilio delivers the messages; Twilio is a service provider, not a recipient of your number for its own marketing.
Full SMS Terms and Conditions, the exact website opt-in language, and our desk verbal script are published at https://shakawaikikicarrental.com/sms.
07How we keep your information safe
Reservation records and supporting documents (such as license images, insurance photos, and signed agreements) are stored with access limited to our systems and authorized staff. Uploaded documents are not made publicly available on the internet.
We use reasonable safeguards appropriate to the sensitivity of this information, including encryption in transit and restricted access. No system is perfectly secure, but we take practical steps to protect what you share with us.
08How long we keep information
Rental records (including related payment, license, insurance, signature, and vehicle-condition information) are kept for up to two (2) years after the rental, unless a longer period is required for an open claim, unpaid balance, or legal obligation.
Membership account information may be stored while your membership remains active. If you close your account, we remove membership credentials when practicable, except for information we must retain with a related rental record under the two-year rule above.
10Your choices and requests
You may ask us about the personal information we hold, request a correction, or ask us to delete information where appropriate.
- Email booking@shakawaikikicarrental.com with the subject “Privacy request” and enough detail for us to find your records (for example confirmation code and full name).
- We may need to verify your identity before fulfilling a request.
- We may keep certain information when required by law or needed for an open claim, unpaid balance, or the retention periods described above.
- Messages needed to complete your rental (confirmations, receipts, pickup and return texts, lockbox PIN, and similar) are transactional and may still be sent even if you decline optional marketing. Reply STOP to SMS to opt out of texts, or email us to use email only. Promotional texts and follow-up surveys are sent only if you opt in at our desk and are not required to rent. Message frequency varies. Rental and support texts are typically 1–5 messages per reservation. Optional surveys and offers are occasional (a few per year), not daily. Msg & data rates may apply.
11Visitors from outside Hawaii
Many of our customers travel to Oʻahu from other states or countries. We still operate only as a Honolulu rental desk. Information you provide is used to fulfill and protect your local rental here in Hawaii.
Our service providers may process data in the United States. If you are visiting from another country, your information may be processed in the U.S., which may have different privacy laws than your home country. We take the same care with visitor data that we take with local customer data.
12Children
Our rentals are limited to drivers who meet our minimum age requirements (generally 21 or older, as stated in our Terms). We do not knowingly collect personal information from children under 16. If you believe a child provided information to us, contact us and we will delete it when appropriate.
13Changes to this Policy
We may update this Privacy Policy from time to time. The “Effective date” at the top of the page will change when we do. Continued use of our website or services after an update means you accept the revised Policy.
14Contact us
MCM, LLC d/b/a Shaka Waikiki Car Rental
MCM, LLC
d/b/a Shaka Waikiki Car Rental
2500 Kūhiō Ave
Honolulu, HI 96815
Email: booking@shakawaikikicarrental.com
Phone: +1 (808) 252-9850